Groupthink and Asian Cultures Free Essays

Prabhjot Kaur Communication Theory Final Paper ASSUMPTIONS: An elevated level of cohesiveness is generally present when oblivious compliance happens, and there is an incredible hesitance with respect to amass individuals to wander from the group’s position. They would prefer not to leave, be constrained out, or be disregarded by different individuals. This â€Å"oneness† related with cohesiveness is ordinarily an attractive condition aside from when the gathering depends a lot on solidarity that the alluring finishes are not centered around. We will compose a custom paper test on Mindless compliance and Asian Cultures or on the other hand any comparative subject just for you Request Now They are probably going to work in the gathering in a way that looks for the endorsement and even warmth of the other gathering individuals. This isn't equivalent to needing to satisfy the gathering head with practically no worry for the assessment of the other gathering individuals. Cohesiveness is only one of three conditions fundamental for mindless compliance to exist. The subsequent suspicion identifies with the procedure of critical thinking in little gatherings stamping it a generally bound together procedure. At the point when a gathering is given the errand of settling on a choice they typically go in with the idea of arriving at a consistent choice and endeavor to get along. They are additionally powerless to adjust to the cohesiveness of the gathering because of affiliative limitations. An affiliative requirement alludes to individuals retaining their own feelings in dread of being dismissed by the gathering. (West Turner, 243) This is imperative to the result of mindless compliance in such a case that the individuals with restricting perspectives didn't fear dismissal and contended their perspectives the dynamic procedure would be additionally deferred and would influence the cohesiveness of the gathering. The third supposition that will be that gatherings and dynamic are regularly mind boggling. There must be different choices accessible than simply the one choice the gathering is picking and the individuals from the gathering must know about these choices. In the event that there are no different choices, at that point mindless compliance doesn't have any significant bearing in light of the fact that there is no substantial information being retained by the individuals. Gathering individuals must know the who different individuals are and have the option to comprehend the situation of different individuals. Numerous variables, for example, â€Å"age, size of gatherings, knowledge of gathering individuals, sexual orientation arrangement, serious nature of gathering individuals, and initiative styles that develop in the group† (West Turner, 244), will influence on how bunch individuals carry on and decide to challenge the group’s choice. Gathering individuals who are comparable in one or a significant number of these zones to each other are increasingly helpful for mindless compliance. Homogeneity can encourage oblivious obedience among individuals and dishearten them to challenge the gathering. (West Turner, 244) CONDITIONS THAT PROMOTE: The principal condition that advances mindless obedience is nearness of the cohesiveness we talked about before makes pressure for individuals acclimate. The other two conditions are; bunch auxiliary factors and gathering pressure. The structure of the gathering affects the manner in which the gathering will work when confronted with an intricate issue to unravel. It is significant for the gathering to have solid gathering protection or â€Å"the capacity to stay unaffected by outside influences† (West Turner, 246). Unbiased administration additionally can make individuals not approach the full data accessible to assist them with settling on their choice. Pioneers who have their very own plan organize that first before the well charge of the gathering. Last auxiliary defect that could prompt oblivious conformity is the absence of dynamic methodology. In the event that the techniques are not plainly settled, at that point the individuals have no structure to follow and arrive at a substantial choice and can without much of a stretch become mixed up in the impact of others to accommodate. Likewise, if there is no decent variety in the foundations and experience present in the gathering then it might be hard for the gathering to have the option to see all sides of the issue before settling on their official conclusion. Forestall: West and Turner plot four significant ways while examining how to forestall mindless obedience. The main suggestion is to require oversight and control council to implement the systems set for dynamic and make them mindful of their duty to challenge community. The subsequent suggestion is to grasp whistle blowing, so the individuals will report dishonest or illicit practices. The third proposal is to take into account complaint in light of the fact that faithful dissidents who will avoid the dynamic procedure because of infringement of individual cognizant need a protected situation for individuals to challenge the aggregate view without dreading dismissal or different types of negative responses. The last suggestion is to adjust accord and dominant part rule. It is an excess of strain to get an accord rather it is smarter to move in the direction of a dominant part choice. EXTENTION: Geert Hofstede is a Dutch social clinician that did an examination on of societies across present day countries. Geert Hofstede (2001) characterizes Power Distance to â€Å"the degree to which the less ground-breaking individuals from associations and organizations (like the family) acknowledge and expect that force is appropriated unequally†. The U. S. s considered a low force separation nation, which means inside establishments and associations here individuals identify with each other more as equivalents paying little heed to formal positions. Anyway in high force separation nations the less amazing acknowledge power relations that are higher in status. Hofstedes’ information from his investigation of more than 40 nations shows that India has the most powerful separation score fo r culture. This score infers an elevated level of imbalance of influence and riches inside society. This condition is a social standard for the India instead of a negative impact of mindless obedience. This nearness of a powerful separation encourages oblivious conformity. Sinha (2008) clarifies, â€Å"The seniors in a gathering set the tone and decide, which the remainder of the gathering individuals are probably going to acknowledge moving along without any more addressing. † This custom is continued to individual life also where the old of the family will settle on choices that the rest will follow. Geert Hofstede (2001), a Dutch social therapist, characterizes power separation as â€Å"the degree to which the less amazing individuals from associations and establishments (like the family) acknowledge and expect that force is circulated inconsistent.  A low force separation nation, for example, the United States is the place people identify with each other more as equivalents paying little mind to formal positions; in any case, in high force separation nations like India, the less incredible acknowledge power relations that are of higher status. Hofstedes’s socia l information research of 40 nations shows that India has the most powerful separation score, which infers an elevated level of imbalance of influence and riches inside society. Sinha (2008) clarifies, â€Å"The seniors in a gathering set the tone and decide, which the remainder of the gathering individuals are probably going to acknowledge moving along without any more addressing. †Ã‚  Rather than oblivious compliance negatively affecting collective choice creation, this is a social standard in India. This custom is continued to individual life also where the older of the family will settle on choices for everybody. This nearness of a powerful separation encourages mindless compliance in different parts of Indian culture. Step by step instructions to refer to Groupthink and Asian Cultures, Papers

The Plot Line for Esperanza Rising Free Essays

Severance’s rich and cherishing father was killed by outlaws. Spenserian and what is left of her family are undermine by her dad’s mischievous stepbrothers that may have taken part in his passing. So as to escape from their malicious handle they hurried to the US Of A. We will compose a custom article test on The Plot Line for Esperanza Rising or on the other hand any comparable theme just for you Request Now Filling in as estate laborers with their workers. In the midst of this she needed to desert her grandmother because of wounds most likely brought about by her evil stepsons. Likewise like Spenserian Diego De la Vega’s family was detracted from him, his little girl taken, spouse killed, and sent to a Mexican likeness Augmentation Bay to plot his retribution. Rising activity Spenserian needs to figure out how clear, care for children, and take care for her mother that has valley fever who need to go to the medical clinic. She is making some hard memories to alter having carrying on with an actual existence begrudged by princesses to a real existence that is hard not to feel sorry for upon, her bratty side is appeared. Dissimilar to Spenserian who manages cleaning Diego escapes from jail with just a single target discover his little girl, however his got derailed to discover a man who he help back in the days when he was Zero named Alexandra. As Hollywood would have it this man’s sibling was killed and now he is plotting to retaliate for him. So Diego sakes him in and trains him to turn into another Zero. While preparing Diego makes Alexandra go to a ball and advises him to keep an eye on Don Rafael who took Doggie’s little girl and essentially executed his better half. Alexandra goes to the ball meets meet Elena Doggie’s tragically deceased girl and Don Rafael. After the ball Don Rafael welcomes Alexandra to see his â€Å"vision†. Peak At this essential point in the story Spenserian figures out how to think about her mother, she finds a new line of work to pay for her mother’s medical clinic costs and a ticket for her grandmother who she left back in Mexico, and she figures out how to manage all the prejudice that goes on in the camp. Likewise she has a contention with her previous worker now manor associate. He assembles all the cash she been sparing and flees. While Spenserian changes with her new life, Alexandra learns of a plot to purchase California from the Spanish with gold mined from California worked purchase vagrants, and arbitrary homeless people, even a cleric. Conclusion Severance’s mother gets more beneficial enough to return home, and the hireling who fled with her cash returned with Severance’s grandmother. Presently everybody is upbeat and rejoined. As Spenserian is being brought together with her family Diego attempts to get rejoined with his family. With the assistance of Alexandra Diego attacks the home of Don Rafael finds a plot to demolish the gold mine with all the laborers tank attempts to reveal to Elena the she IS his little girl and he succeeds however Rafael tosses him in constrainment. Elena salvages her newfound dad and carries him to Alexandra where he is with Captain Love the insane man who executed Alexandrine sibling and afterward made him into a drink. Diego then stands up to Rafael as he attempts to get his gold to the legislative head of California. As them two win their own duels for Hollywood prohibit them to lose, Elena at long last accomplishes something she enables the laborers with he to help of Alexandra. Step by step instructions to refer to The Plot Line for Esperanza Rising, Papers

How to Convince Your Boss of the Value of Big Data for Your Company

How to Convince Your Boss of the Value of Big Data for Your Company Too often, managers invest anywhere from tens of thousands to tens (or even hundreds) of millions of dollars on the latest business buzzword. Many are ill-suited to the firm that adapts them, others were ill-conceived from inception; still, others are eclipsed by the next big thing. Investing in Big Data is an expensive proposition from both a hardware/software and a human capital perspective. And with many a manager having been burned by a bad investment in a management trend, you’ll pardon their skepticism when you breathlessly blurt out the benefits of Big Data, along with a purchase order for approval.Big Data is â€" well, big. It encompasses not only all digitizable data of reference to firms, but also the tools, techniques and technologies that are used to manage said data. This, for many managers, is abstract at best and overwhelming at worst.You may believe that Big Data is right and necessary for your know that this is right for your firm. But your manager doesn’t â€" no t yet. Perhaps he or she has evinced some curiosity about the subject and has given you an opening to convince him or her that this is more than filler for a business periodical.Or perhaps you’ve encountered a marketing problem you can’t quite address without certain data your firm does not collect currently. And solving this problem would be tremendously lucrative for your firm’s overall revenue â€" not to mention your career.Or perhaps you’ve learned that your closest competitor is spending in this area right now. And now, you fear that in three or five years down the road, while your managers are spending on Big Data under financial duress, you’ll need to be shopping your resume.Whatever the necessity for convincing your boss of the value of Big Data for your firm at this time, there are certain approaches that are more effective than others. © Shutterstock.com | phipatbigIn this article, we will cover 1) how to approach your supervisor as non-C-manager about the value of Big Data; 2) key focal points of your pitch; 3) questions you should be prepared to answer; 4) how C-suite managers can approach the CEO about the value of Big Data; and 5) how IT personnel can start the conversation about Big Data.HOW TO APPROACH SUPERVISOR ABOUT VALUE OF BIG DATABig Data is not just big; it is growing bigger every day â€" both the data itself, which grows with every sensor log and keystroke, and the tools to manage it, which grow with every new firm that embraces Big Data.Because Big Data is so broad and abstract, it is critical that you both tie the adoption of Big data to the firm’s existing operations, and that you present potential technologies in as concrete and specific a fashion as possible. It is also wise to start small â€" with your department, rather than to discuss pitching a firm-wide adoption immediately. Small deploym ents allow you to test technologies, work out pain points, develop processes and procedures, get buy-in from other staff, and minimize risk.Begin by reviewing your department’s business goals â€" especially those that generate revenue. This should include your manager’s specific tactical goals and responsibilities. Then identify those challenges encountered by your manager and your department that are grounded in incomplete information. For example, if your department is responsible for reducing overall production times in a plant plagued with frequent equipment malfunctions, you might need a system for forecasting failures, or better yet, for automatically scheduling preventative maintenance. Identify several goals and several challenges, as well as the insights needed to address them successfully.Next, identify several aspirational goals aligned with the firm’s vision and strategic plan. For a hypothetical retailer, whose vision is to be the market leader in the primary regi onal market they serve, such goals might include providing the best customer service, carrying the most extensive product mix, and/or having the fastest delivery service.As you begin to prepare your presentation, prepare to discuss how data science will address the specific goals and challenges you currently face. Then explain how data science will prove a source of competitive advantage for the firm. When discussing current challenges, start to research specific management technologies, but only cursorily, unless you have already spoken with, and have buy-in from influential IT (Information Technology) staff. This is crucial. If you are outside of IT and have limited technical experience, you will likely need to discuss with someone in IT what solutions are available on the market, and how they are compatible with your current system. It helps if you have this conversation after you have explained how a Big Data management system will 1) make their jobs easier; 2) not create undue additional work; 3) will not cost them jobs; 4) will be otherwise politically feasible.KEY FOCAL POINTS OF YOUR PRESENTATIONYour pitch or presentation should depict the need for an internal data science apparatus within this context. Connect data science to solutions. Discuss this by directly requesting the resources needed to address the core challenges, and then discuss how Big Data can transform business as usual. Depending on your department, you may focus on one or more of these factors more than others, but you should be prepared to discuss:Big Data as a source of competitive advantageIdeally, the insights from Big Data should drive firm-wide strategy. However, if you are not currently in the C-suite or lack influence over those in it, then frame the argument in terms of how your department’s use of Big Data could be a source of competitive advantage for the firm, and/or how its use could increase revenue.Big Data as a source of innovationBig Data can transform an RD departm ent into an innovation powerhouse. Paring data mining and statistical modeling tools with traditional market research techniques can yield powerful and actionable insights for the development of new products.Using Big Data to increasing marketing effectivenessData scientists can create mathematical models representing their target consumer to forecast their behavior. This can inform to whom firm’s should promote its products, where those products should be distributed, how they should be packaged, and other key marketing decisions.Optimizing decision-making using Big DataA major selling point of Big Data is one’s ability to use it to inform strategic decision-making. Predictive analytics â€" Big Data’s tools and techniques for forecasting, allow decision-makers to develop mathematical models that they can use to predict the probability of the success of a decision and its alternatives.Building stronger teams through people analyticsMany firms that have invested heavily in, and appropriately implemented, people analytics â€" the application of Big Data’s tools (particularly predictive analytics) to human resources, have seen decreased turnover, recruitment, and onboarding costs, and increased productivity, innovation, and revenue. QUESTIONS YOUR PRESENTATION SHOULD ANSWERWith some input from a member of IT, you should also begin to describe what your initial foray in Big Data should look like. Use comparables as a starting point when estimating the resources you need, but ultimately, your pitch should be based on the specific needs, working environment and budgetary constraints of your firm. The following is a list of questions, most of which (if not all), you should have answered before you make the formal pitch to your boss(es):What new data, data streams and data types will your firm now process?What are the new storage and processing needs, from an  IT perspective?What changes are there to the roles and responsibilities of IT, and other personnel?Ho w will your firm implement this Big Data solution technically?Do you have an existing system you can use to process data at scale?Will you need to deploy a Hadoop-based data processing system in-house?Should you look to a cloud-based vendor, such as Amazon Web Services for your Big Data needs?Will you look outside to a vendor like Mu Sigma, for your both your Big Data management and analytical needs?How does the proposed technical solution fit into the existing  IT environment?Are the proposed systems compatible with existing systems?If you need new systems, how will you phase out the old ones and deploy the new ones?What is the estimated cost of phasing out legacy systems? This should include both the physical hardware / software and the manpower associated with phasing out the legacy system(s), and training of personnel on the new systems.What provisions â€" both technical and procedural â€" will be implanted for the security and privacy of the new data?What new personnel (numbers , costs, and qualifications) will your firm need?Will needed personnel be project-based consultants initially, or full-time staff?Are their existing staff members who, with training, can be utilized in this initiative?What are training needs for end-users across the department?To whom will the new personnel report?What processes and procedures will be developed to utilize the data once it has been processed? What does the workflow look like?Fundamentally, your Big Data workflow will contain four key components: acquisition and storage, refinement, analysis and curation, and distribution. These components will look slightly different in every organization; show what they will look like in yours.What are the explicit goals of this initiative?You should discuss both the short-term goals that drive this pitch, as well as long-term goals involving the firm’s eventual holistic adoption of this approach.How will your firm measure the success or failure of this initiative?What is the proj ect’s budget?Forecast a budget that is accurate as possible, but discuss the possibility for cost overruns realistically.What is the projected ROI (return on investment)?Provide conservative estimates, with an emphasis on revenue-generation and productivity cost savings.What is the impact, if any, of this deployment on short-term departmental goals?What is the competition doing regarding Big Data?Your presentation should incorporate these questions, and summarize your answers to them without overwhelming. Play to your boss’ preferences, as a Big Data marketer would. What is important to him professionally? What motivates him? What kinds of presentations has he responded to in the past? Tailor your pitch to your boss, in terms of style, length, and format, using all available data.FOR C-SUITE MANAGERSIf you are in the C-suite, you have the opportunity to push for a firm-wide adoption of Big Data. When you do should depend on the firm’s capacity and financial constraints and nee ds. In addition to the above questions, consider:How does Big Data inform your firm’s short-term goals and long-term strategy?What benefits of Big Data add value to your firm’s brand and strategic vision?For example, if your firm promises to provide excellent customer service, then examine how Big Data can enhance customer service at every brand touchpoint.What are the benefits of implementing Big Data at this time?Examine your market performance and how new insights can drive revenue and profit margins.What are the risks of not implementing Big Data at this time?Envision scenarios where you lose market share to the competition using current strategies.Project the effect on your market(s)/industry if you increase market share through a Big Data-driven new product offering, service, or sales strategy, as a hedge against the competition.Does your firm have the internal capacity to manage Big Data?Does your firm have the financial resources for a Big Data deployment?How can data ma nagement become a long-term core competency?Ideally, you should launch a Big Data initiative as a pilot project in a single or in several departments, and then implement a rolling deployment to identify and remediate any issues. This is not only best practices, it allows you to pitch an abstract concept to the CEO as an initiative that should be tested, and that can, if successful be a vehicle of transformative change.  FOR IT PERSONNELIf you are pushing for the adoption of Big Data management tools and technologies and you are in IT, you may have seen an increase in the variety of ad hoc requests for information from other personnel in the firm, some perhaps even necessitating external vendors to develop customized solutions to derive said information at cost. Or you may have had to address an increase in the amount of maintenance performed on legacy systems as the volume and velocity of your data has increased with time.In these cases, productivity can be a very compelling argumen t for persuading your manager to implement a Big Data hardware/software solution. Make an informal audit of your firm’s various databases, and the information that is commonly requested from those databases. How many of those are automatic or require some manual manipulation before those reports can be distributed? Take a look at the quality of those reports, and how consistent the data is in those databases. Deploying Big Data technical solutions as a way to generate timely and accurate reports, reducing ad hoc requests, and automating data cleansing, may be enough to get your supervisor, and hopefully even your CIO onboard.Perhaps you’re a forward-thinking individual, and realize that while there are no problems with existing solutions now, as the volume, velocity, and variety of data increase over time, there will be a problem in the future. Moreover, you realize that there are opportunities available in the midst of all that data. In this case, it is helpful to identify infl uential high-performing actors in your firm who have either driven change or are responsible for critical functions. Examine their pain points, and how a Big Data solution might address those pain points. If it is feasible politically, approach that individual, and discuss their issue more in-depth, sharing the outlines of your proposed solution. If not, examine available data and design a proposal that not only addresses short- and long-term data issues in IT, but also one that can be adopted by at least one other department to drive revenue.

Assimilation of Jews in the Interwar Period - 1374 Words

During the interwar period of the twentieth century, Jewish immigrants and American born Jews faced increasing ant-Semitism and discrimination. The external pressure of anti-Semitism and discrimination led to many Jews facing internal anxieties and conflicts about being Jewish and fitting into American society. Assimilation during this period meant fitting into the white gentile majority’s standard of appearance, mannerisms, and middle class ideals. Common stereotypical images from the time depict Jews with large noses and curly hair, women were often portrayed as dominant over their Jewish husbands, and Jews were often seen as manipulative, controlling, and money grubbing. Jews’ limited social acceptance came on by completely abandoning†¦show more content†¦Internal Jewish anxieties and struggles also made assimilation impossible. Lewisohn’s second reason explaining Jews cannot assimilate is because of their ancestral past. Jews â€Å"are a people† and â€Å"cannot shake off the impress of experience of seventy generations.† This Jewish past prevents Jews from assimilating because they cannot stop being Jewish, and even if one tries to forget or deny their Jewishness his past makes it impossible. The past is so imbedded â€Å"in his essential character. . . as well as of all his actions he remains a Jew.†6 Howe, like Lewisohn, also acknowledges the internal difficulties of assimilation. He writes that New York City at this time was â€Å"the embodiment of that alien world which every Jewish boy raised in a Jewish immigrant home had been taught, whether he realized it or not, to look upon with suspicion.†7 Since Jews were â€Å"cut. . . off from official society† they formed â€Å"from immigrant Jewish families. . . a genuine community.†8 This mutual suspicion between Jews and the outside world caused many Jews to withdraw further into their own segregated communities, making the possibilit y for larger social acceptance and assimilation impossible. These external and internal struggles had real consequences in Jewish life. The external anti-Semitic world created significant internal anxieties for Jews and is evident inShow MoreRelatedAnti Semitism By Philip Roth Essay1202 Words   |  5 Pagesexperience of the Jewish family in the United States over the past century has been one of acculturation and accommodation to the norms and the values of America society. At the same time, Anti-Semitism in America reached its peak during the interwar period between 1940s and 1960s. At that time, the Jewish Anti-Semitism appeared as a phenomenon of the Depression and the 1940s. Almost all of the Jewish American writers simply presented realistic portrayals of their fellow immigrants or their parents’Read MoreA Short Note On Anti Semitic Jewish Writers1200 Words   |  5 Pagesthe last century has been one of acculturation and accommodation to the norms and the values of the American society.† (â€Å"Jewish American Family† 2). At the same time, Anti-Semitism in America reached its peak during the interwar period between the 1940s and 1960s. The self-hating Jew appeared as a phenomenon of the Depression and the 1940s. At that time, almost all of the Jewish American writers simply presented realistic portrayals of their fellow immigrants or their parents’ generation. Later, someRead MoreRational Choice Theory And Human Behavior964 Words   |  4 Pagesbeginning of World War 2 many of the Jews in Poland lived in predominantly Jewish towns called shtetls. They lived a separate life as a minority within the culture of a majority. They spoke their own Yiddish language, which is a combination of German and Hebrew. While many younger Jews in larger towns were beginning to adopt modern ways of dressing and leaning more toward assimilation, older men and women stayed true to the traditions of prior generations. Jews were found in all occupations fromRead MoreA Comparative Analysis of State and Church Relations in Mussolinis Italy and Hitlers Germany3583 Words   |  15 Pagesthe secret Carbonari brotherhood, and it is said that they were the instigators of many of the insurrections and movements involved in the unification process. Starting with minor provincial revolutions in 1820-21, the proceeding years saw the assimilation of more and more territories and by 1865 the first Italian parliament was summoned in the newly designated capital of Florence. But Pius IX still stood in the way of a united nation, tenaciously holding on to the papal states through an allianceRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesopening decades of the twentieth century and a major break from the prevailing dynamics of the cold war. In addition to the problems posed for conceptualizing the twentieth century as a discrete era of world history due to overlap with the preceding period and disconcertingly radical shifts in the course of global development in the 1900s, contradictory forces and trends, which perhaps more than any other attribute distinguish this turbulent phase of the human experience, render it impervious to

Being A Androgynous Person Is Not A Bad Thing - 868 Words

Through the centuries, women’s issues have been improved dramatically; however, women are still suffering from various problems in both physically and mentally. After taking this class, there are may concepts change in my mind, and these changes lead me to view men and women differently, including some different views on myself. Honestly, I have never thought that I am a androgynous person before, and it is still hard to admit for me. In my opinion, I think as a men, I must be tough and masculine; nevertheless, not physically but psychologically, I show some women’s characteristics as well. When I gradually understand more about women, I think being a androgynous person is not a bad thing. Although there are several criticisms about androgyny have been raised, gender-role nonconformity still brings some positive thoughts. Just like the textbook says, â€Å"It permits freedom form gender-role stereotypes and allows people to express their opposite-gender tendencies† (80). Undoubtedly, I view both men and women differently after I taking this class. Emotionally, I know that women are more likely to express both positive and negative emotions, but men are supposed to express only anger, contempt, and pride. Culturally, women are defined as less powerful group, and the traditional thought is they should be dominated by men. Now I think that is misconception, and the most important concept I have learned from this class is that there is no difference between men and women. Men are notShow MoreRelatedGender Roles Of Women And Women1630 Words   |  7 PagesMerriam Webster dictionary, is the state of being male or female (typically used with reference to social and cultural differences rather than biological ones). The term gender is only used when we describe how men and women are different in a society but the actual term that really defines a man and a woman is sex. Sex, according to the Merriam Webster dictionary, is either of the two main categories ( male and female) into which humans and many other living things are divided on the basis of their reproductiveRead MoreThe Complexity of Blanchs Character in a Streecar Named Desire.1607 Words   |  7 PagesIn the play A Streetcar Named Desire, Tennessee Williams portrayed Blanche to be an extremely complex character. She was depicted as a delicate, pure woman, and eventually a lonely alcoholic! She was neither completely good nor bad, because she was so torn by conflicting and contradictory desires and needs. It is evident that the tragedies that occurred in her life contribute to the complexity of her character. In the very first scene of the play Blanche appeared wearing a white suit. As WilliamsRead MoreDiversity, Community, And Social Justice Reflection1402 Words   |  6 PagesDiversity, Community, Social Justice Reflection Essay As an active member of the LGBTQIA+ community at DePaul and at home, I know quite a few trans* people, or at least more than most, and the one thing I am most concerned about is being a good ally. I’m embarrassed to say that only since arriving at DePaul I’ve begun to look more into how any of my words or actions may come across as hurtful or as microaggressions. I’ve had issues with my gender identity in the past, primarily becauseRead MoreMasculinity Essay1693 Words   |  7 Pagesalso referred to as manhood, boyhood or manliness. Examples of character traits which are traditionally cited as masculine include characters such as courage, the fact or state of being independent, and confident and forceful behavior. 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Scott Fitzgerald was one of the most influential writers of modern day society. He holds this title because he wrote about things that drive peoples everyday life. He wrote in two different periods that were very significant in the social development of America. These two periods of time symbolized not only the generation that he was writing about, but it also speaks to the present day generation. The first period that he wrote in was called the Jazz Age. The Jazz Age took place in theRead MoreA Modern Day Hero s Journey1438 Words   |  6 PagesA Modern Day Hero Heroes are heroes for many different reasons, but they all share one important thing in common. They must go through the hero’s journey. Odysseus faced many trials, monsters, and temptations in the epic poem The Odyssey. The steps he took were all part of the hero’s journey and made him the great hero that Homer had written him to be. Today, we have a great modern hero. A large community of people look up to her for guidance through their own personal journeys in life. LaverneRead MoreThe Great Gatsby And The Color Purple1609 Words   |  7 Pageshe almost believes his fabricated truths. This is particularly noticeable when Gatsby explains he â€Å"lived like a young rajah in all capitals of Europe† while going on to say he collected â€Å"jewels, chiefly rubies, hunting big game, painting a little, things for myself only†. The detail that Gatsby goes into gives the impression that his lies are embedded in his mind, almost as they have been rehearsed to an extent. He creates this new self to try and fit into a society that will never truly accept himRead MoreThe Feminist Criticism Of The Great Gatsby By F. Scott Fitzgerald1697 Words   |  7 Pagesequality causing the men to act exploitative, denigrating and repressive in their relations with women. The Feminist criticism displays that independent women are either a â€Å"seductress or dissatisfied shrew†. They either use their sexuality or they are bad tempered and aggressively assertive which doesn’t give a very positive view. Dependent women are viewed as the â€Å"cute but helpless or self-sacrificing†. They lose something in order to help someone else which received appraisal. The â€Å"Great Gatsby† isRead MoreAnalysis Of The Speech Praise Of Eros On Plato Symposium1785 Words   |  8 Pageswe act disgracefully and pride when we act well. On his speech, Phaedrus also invokes the Spartan ideal of pederasty. It is worth mentioning, that at that time was a very common practice for older men to have teenager boys as lovers, as well as being married to a woman. The older man was called the â€Å"lover,† whereas the teen boy was called the â€Å"loved one.† Phaedrus concludes his speech saying that Eros is the most honored and ancient of the gods, and capable of ensuring courage and happiness to

Classic Airlines and Marketing Free Essays

Classic Airlines and Marketing MKT/571 – Marketing September 17, 2012 Classic Airlines and Marketing Classic Airlines, the fifth largest airline carrier, currently serves 240 cities with more than 2,300 daily flights. However, Classic Airlines has experienced over the past three years a decline in their frequent flier program Classic Rewards along with customer confidence declining as well and stock prices has decreased by 10% according to University of Phoenix, 2012. Marketing is assigned the task of revamping the customer loyalty program and increasing membership while operating under a 15% reduction in expenses across the company. We will write a custom essay sample on Classic Airlines and Marketing or any similar topic only for you Order Now The challenges that the marketing management is faced with include a downward turn of morale among the employees; retaining and recruiting of new members for Classic Rewards, and the lack of support from upper management. Marketing management is the process of â€Å"creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders† (Kotler Keller, 2006, p. 6). Identifying Marketing Challenges The marketing management team has identified that the majority (60%) of its Reward membership are at the basic tier, 25% are on the Silver Rewards level, and only 15% are Gold Rewards members. Of these members 80% are business travelers with the remaining 20% leisure travelers. With this information, marketing instituted surveys to determine what the needs of the members are. The replies from the business traveler ranged from the dislike for connections and delays, the desire for quality service, and the idea that the frequent flier points are the result of the airline’s investment in the customer. Whereas, the leisure traveler is more interested in lower air fare and is more willing to have more connections if it will save the traveler money. Strength, weakness, opportunities, and threats (SWOT) analysis of Classic Airlines top three competitors—British Airlines, Northwest Airlines, and United Airlines—were completed by John Hartman, Senior Vice President of Human Resources. Based on the SWOT analysis, all three competitors have a strong and successful loyalty program. A common weakness between the three companies is the union at each airline. An opportunity recognized by the three companies is the customers’ needs are constantly changing and the airline industry is rebounding. Fuel and equipment along with competition are considered weaknesses by the three organizations. Gathering input from the Classic Rewards members was the responsibility of Renee Epson, Senior Vice President of Customer Service. Interviews of 500 Gold and Platinum Classic Rewards members revealed that advertising campaigns are failing in conveying an accurate and meaningful picture of the airline. In regard to the Classic reward program only 30% were either satisfied or very satisfied with the program and upgrades available. When asked if the members flew on other airlines, all categories excluding those who fly seven to 12 times a year responded that they flew other airlines more often than Classic Airlines. Only 8% have been Classic Rewards members for more than five years with the majority been members for one to three years. Strategic Planning The marketing management team has been performing strategic planning to implement a value chain. A value chain states Kotler and Keller, (2006), â€Å"identifies nine strategically relevant activities that create value and cost in a specific business† (p. 38). The team has identified opportunities, weaknesses, strengths, and threats for Classic Airlines’ competitors and through surveys and interviews for Classic Airlines. The identification of the concerns of the Rewards program members enables the marketing team to address these concerns and implement recommendations for improving the Classic Rewards program. This is part of the new offering realization program that enables Classic Airlines to develop and implement new high-quality products while remaining within the budget. Another part of the value chain is the identification of new markets to attract new customers. Classic Airlines needs to rebuild its customer relationship management process this in turn will improve relationships and understanding with both internal and external customers. Conclusion Classic Airlines marketing management is working on improving the organization’s rewards program while remaining within the budget that has a 15% decrease with the result of increasing the profits. A major challenge for the marketing management team is the lack of support from upper management. However, the team has begun the strategic planning of implementing a value chain method. The use of a SWOT analysis, surveys, and interviews of current customers has provided the team with an insight of the issues that must be addressed. Marketing is a process of delivering value to its customers while managing customers’ relationships and producing revenue and profit for the company and its stakeholders. References Kotler, P. , Keller, K. (2006). Marketing Management (12th ed. ). Upper Saddle River, NJ: Pearson-Prentice Hall. University of Phoenix. (2012). Scenario: Classic Airlines. 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ISU-E Research consultation portal Essay Example

ISU-E Research consultation portal Essay CHAPTER I THE PROBLEM AND ITS BACKGROUND This chapter discusses the problem and its background which comprises of project framework, statement of the objectives, the importance of the study, scope and delimitation and definition of terms. 1. 1 Introduction Isabela State University Echague Campus offers undergraduate and graduate programs that require research projects as course requirements. Students and faculty researchers need constant consultations to their advisers who are experts in doing research. This enables them to answer their queries about the research being ndertaken and educate them on how to perform different research processes. Providing a rendezvous for the researchers allows them to share their expert thoughts to students both in the undergrad and graduate programs who are willing to venture in the field of research. Although ISU-E are full of competent and knowledgeable researchers the instant contact and access to these researchers becomes impossible due to lack of time and instant communication. The advent of the new technology today allows the students and faculty researchers get in touch with the experts using forum, chat room and mails and social networks for consultation. The development and implementation of ISU-E Research consultation portal provides an ultimate solution to the problems of ISU-E in providing unlimited access to all its clientele and researchers. It also provides a venue for the students of the undergraduate and graduate programs to consult and communicate to their advisers for some insights and professional inputs in doing the research via online communication using the internet. The ISU-E Research Consultation Portal highlights different faculty and students researches. We will write a custom essay sample on ISU-E Research consultation portal specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on ISU-E Research consultation portal specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on ISU-E Research consultation portal specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The system provides resources that can store research output such as journal, proposals, and finished researches of both graduate and undergraduate researches. The system also provides chat room, news updates, publication, and announcement page for the users. The users who are bonafide students and faculty members of ISU-E can also upload and download faculty and student research abstracts, Journal, research templates and other information related to research undertakings. 1. 2 Project Framework 1. 2. 1 Information System Usability Theory Usability is one of the important factors that determine the success of a website of ny types. It is related to the design aspect of web pages that make sense to people who use them. It not only surfers to navigate easily and conveniently but also helps em n tne InTormatlon tney wanted wltnln a partlcular weD sl e t . DITTerent definitions of usability have been so far proposed, which vary according to the models they are based on. Usability by Nielsen, (2003) was adopted in the field of web site; he defines Usability as a quality attribute that assesses how easy user interfaces are to use. The word usability also refers to methods for improving ease-of-use. Learnability: the ease of learning the functionality and the behavior of the system. Efficiency: the level of attainable productivity, once the user has learned the system. Memorability: The ease of remembering the system functionality, so that the casual user can return to the system after a period of non-use, without needing to learn again how to use it. Few errors: the capability of the system to feature a low error rat e, to support users making few errors during the use of the system, and in case they make errors, to help them to easy recover. Users satisfaction: the measure in which the user finds the system pleasant to use. In usability literature, Powell, T, A, defines usability as the extent to which a product can be used by specific users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use. In this definition, effectiveness means the accuracy and completeness with which user achieve specified goals. Efficiency is the resources expended in relation to the accuracy and completeness with which users achieve goals, and satisfaction is described as the comfort and acceptability of use. Benbunan-Fich,(2001) Usability problems therefore refer to aspects that ake the application ineffective, inefficient, and difficult to learn and to use. The concept of usability can be defined as how well and how easily a user, without formal training, can interact with an information system of a website. Bernard et al. (1981) suggested that a 3 truly usable system must be compatible not o nly with the characteristics of human perception and action, but, most critically, with users cognitive skills in communication, understanding, memory, and problem solving. Therefore, the researcher looks usability as the overall quality result of the proposed study as being in line with usability literature. Since system perception will be viewed as the desired result by the users (how easy user interface are to use). According to the usability Engineering approach, a cost-effective way for increasing usability is to address it since the early phases of the application development. A solution for achieving this goal is to take into account some criteria. Various criteria and factors for evaluation have been so far proposed and several stud adopted it, according to Nielses heuristics. (2003) for user interface design and evaluatlon there are five dimensions need to consider; LEARNABILITY, EFFICIENCY, MEMORABILITY, FEW ERRORS, AND SATISFACTION. It also includes Shahizan Hassan FengLi, (2001) seven factors or SCANMIC gathered from various literature on web design and usability such as screen design, content, accessibility, navigation, media use, consistency, and interactivity which used by several industries and study. Also the modified version of Meyer, et al, (2009) as 25- point Website Usability Checklist which is divided only into four (4) sections such as Accessibility, Identity, Navigation, and content which is originally derived from Nielsen 113- point checklist in his book, Homepage Usability. 25-point Website Usability checklist as developed by Dr. 4 Meyer will be the instrument to use and it will be guided through the Nielsens heuristic process. The following are the sections relating to usability of the proposed system which is defined and organized by Dr. Meyer: Accessibility: the application features that support universal access by any class of users and technology. It is one of the main goals of the agency to attract as many as possible from various users, especially farmers. By the word accessible it means that users would not only to get connection to a site but also able to browse all ontents available, the higher the degree of accessibility, the higher the level of usability. The agency, farmers, agricultural expert, and other visitors might keep from being able to access the information on a website and there are three elements need to consider, first is the loading time, and second is browser compatibility and lastly the search facility because web users are impatient: they want to get their answer immediately and do not want to be slowed down by cool features, missions statements, or self-promoting grandstanding (Nielsen, 1997). 0 ntlty tne Olstlnctlve cnaracterlzatlon Delongs to an Inalvlauallty or slte. It glves clear path to the company information and makes the company purpose clear. Navigation: the act of navigating. The good navigation in a site is comparable to good road map. With good navigation users especially farmers know where they are, where theyVe been, and where they can go from their 5 current position. In short navigation is the key to making the experience enjoyable and efficient. Content: it refers to information contains One factor of content is providing clear information if what the agency being offered, the information must be accurate, reliable, and up-to-date. Also, the importance of short pages titles, meaningful headings and singed pages must be considered. 25- Point Website Usability Checklist is measured on Five Point Ranging Scale. This indicated that the value of (1) is equivalent to strongly disagree and (5) as to strongly agree. The Lickert scale Method was used in analyzing the result of the survey. Usability Figure 1. 1 . Meyers 25 Point Website Heuristic Framework Figure 1 shows the Meyers 25 Point Website Heuristic Framework. The criteria are consists of the following: Accessibility, Identity, Navigation and Content. User 6 atisfaction is obtained when the four major criteria are met. The 25 point website heuristic framework is the basis of the users in evaluating the website being developed. In analyzing the result of the evaluation 5 Point Licker Scale is used with the following qualitative rating: 5 Strongly Agree, 4 Agree, 3 Undecided 2 Disagree, 1 Strongly Disagree. 1. 3 Statement of the Objectives After a thorough analysis and investigation the researcher aimed to attain the following specific research objectives: 1. To be able to investigate the status of the current system of ISU-E campus on research consultation; 2. To be able to design, develop and implement ISU-E Research Consultation Portal for Isabela State University -Echague Campus; and 3. To evaluate the users perception on the system using the following criteria: a. Accessibility b. Identity c. Navigation d. Content 1 4 scope ana Dellmltatlon 0T tne study This study was conducted to Isabela State University Echague Campus located at San Fabian, Echague Isabela. The research started on April, 2012 and ended on November, 2012. There are 150 respondents in this study which is consists of: I. T. 7 Experts (22), CT Faculty Researchers (23), Student Researchers (98), Research Heads 2), and RDET Employees (5). This research covered the different researches conducted by graduate and undergraduate programs of Isabela State University specifically on the research consultation process conducted by the advisers. Although Isabela State University is the main school respondent of this study, the Institute of Information and Communication Technology (CT) served as the pilot college in implementing this research. Since the research includes system development, there are four users who can use the system this includes the administrator, registered students, and the guest users. The administrator has a full control over the system. It is responsible for maintaining the system, updating information of the website, validating information to be posted on the website, and creating user account to access the system. The registered user can browse the different modules of the system, Join the chat room, post comments, upload and download information such as Journal and research abstract on the website. The guest users can only browse limited information on the website. Guest users can only Join chat room, post comment, download and upload information if they sign in on the system. Isabela State University-Echague Research Consultation Portal (ISU-E RCP) covers the following information as modules of the system: Home, Researches, Journal, Publication, Services and Portal. The home module also contained sub-modules such as: Mission, Vision, History, Research Agenda, News Updates, List of Researches, Announcement and Galleries. The system is a web application system that requires internet connection to run the system. The system runs best using Fire Fox internet browser. MySQL was used as 8 the back end of the system. Hypertext Preprocessor (PHP) was used in constructing he interface of the system. The technologies used by the researcher in constructing the system were Web 2. 0, and AJAX technology. Three-tier network architecture using Star topology was used by the researcher in deploying the system. 1. 5 Importance of the Study The implementation of the ISU-E Research Information System provides new technology for the ISU-E. This study provides an avenue for the researchers to publish, promote, and maintain a repository of records of all researches conducted by the researchers. The unlimited access to the different researches of ISU-E allows the users to enhance heir basic knowledge in conducting researchers through the help of the online communication prov10ea Dy tne system. Researcn output 0T tne OITTerent researcners at ISU-E is now in a wider range of coverage in terms of publication and not only found in the library, desktop computer and office shelves but can also be viewed not only within the premises of Echague but it can be accessed anywhere as long as internet connection is available. The limited access of research information is now replaced with unlimited access time. The students form the graduate and undergraduate programs can now communicate o expert researchers using the system to do queries regarding research matters. Consultation is now easy for the students of both graduate and undergraduate program since the system is equipped with interactive features to address the problem. Researchers can easily publish their researches and Journals online for further criticisms 9 of different experts in the field for some professional insights and inclusion of relevant information for the success of the research being undertaken. Researchers and advisers can now communicate online anytime of the day for consultation purposes about the research being undertaken by the researcher. Delays in critiquing the papers in now eliminated since the adviser can easily access the manuscripts online and talk to its advisee online using the online chat room. Advisers and researchers can also upload and download information and resources to be used as reference in the research study being carried out by the researcher. 1. Definition of Terms Accessibility as used in this study, refers to the application features that support universal access by any class of users and technology. It is one of the main goals of the agency to attract as many as possible from various users, especially farmers. By the word accessible it means that users would not only to get connection to a site but also able to browse all contents available. The higher the degree of accessibility, the higher the level of usability. The agency, farmers, agricultural expert, and other visitors might keep from being able to access the information on a website and there are three elements need to consider, first is the loading time, and second is browser compatibility and lastly the search facility because web users are impatient: they want to get their answer immediately and do not want to be slowed down by cool eatures, missions statements, or self promoting grandstanding (Nielsen, 1997) Consultation as used in this study, refers to the face-to-face conversation of an adviser and the researcher as regard to thesis concerns. 0 Content as used in this study, refers to information contains One factor of content is providing clear information if what the agency being offered, the information must be accurate, reliable, and up-to-date. Also, the importance of short pages titles, meaningful headings and singed pages must be considered. ETTlclency as usea In tnls study, reTers to tne level 0T attalnaDle proauctlvlty, once he user has learned the system. Few errors as used in this study, refers to the capability of the system to feature a low error rate, to support users making few errors during the use of the system, and in case they make errors, to help them to easy recover. Graduate Research as used in this study, refers to the research output done by the researcher under graduate program. Identity as used in this study, refers to the distinctive characterization belongs to an individuality or site. It gives clear path to the company information and makes the company purpose clear. Institute of Information and Communication Technology as used in this study, refers to the institution offering IT programs which is the pilot college in implementing this research. Isabela State University as used in this study, refers to a higher education institution located at San Fabian, Echague Isabela. ISU-E Research Consultation Portal as cited in this study, refers to a Web Application Program that is used as a tool in handling research consultation of graduate and undergraduate studies. 11 Learnability as used in this study, refers to the ease of learning the functionality and the behavior of the system. Memorability as used in this study, refers to the ease of remembering the system functionality, so that the casual user can return to the system after a period of nonuse, without needing to learn again how to use it. Navigation as used in this study, refers to the act of navigating. The good navigation in a site comparable to where theyVe been, and where they can go from their current position. In short navigation is the key to making the experience enjoyable and efficient. Portal as used in this study, refers to a component of web application software that requires users account to access the different modules of the system. Research Adviser as used in this study, refers to an individual who act as research expert that criticizes and give recommendation in a research output. Undergraduate Research as used in this study, refers to the research output done by the researcher in the undergraduate program. Usability as used in this study, refers to quality attribute that assesses how easy user interfaces are to use. The word usability also refers to methods for improving easeof-use, (Nielsen, (2003). Users satisfaction as used in this study, refers to the measure in which the user finds the system pleasant to use. 12